The rise of a real estate investment leader : Leonard Ross? Leonard Ross NZ is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.

Developers typically favour private equity funding over bank loans for a number of reasons. Private companies are more flexible and the amount of paperwork required for a loan is much less. While private lenders charge a higher rate of interest than banks, the conditions to be met to secure the loan are fewer. Since it is easier to obtain funds, many developers prefer this option since it ensures that the project can keep progressing. Borrowing money to fund your business comes with its own set of challenges, especially if you’re new to the world of property development. Here are a few ways of overcoming these and getting the financial aid you need.

Leonard Ross NZ financial and real estate operations tips: Highlight The Salient Features Of The Neighborhood! To most people looking to invest in a property, the location is an important deciding factor. If it is a home they are in the market for, they may be seeking a quiet neighbourhood and good views. On the other hand, someone looking to purchase a commercial space probably wants it to be centrally located and easy to reach. Remember that you’re not just selling the property, but the location as well. The neighbourhood the building is in is as important as the space itself. Mention the perks of the location in all your marketing materials. When showing the property to a prospective buyer, make sure all these features are pointed out. Talk about what the area is famous for, like restaurants, parks, nightlife, music venues and art galleries. By doing this, you’re giving them the chance to visualise how purchasing the property would enhance their lives. It offers them the promise of a better future before they’ve even seen the building in person. Leonard Ross is an established property developer in Auckland, New Zealand.

The process of marketing your real estate project can be challenging. You often have to deal with trying to sell the property based on plans and CGI mockups. This presents a completely unique set of circumstances since the product you’re marketing is intangible, but very valuable. The Internet has changed the way developers market their projects. Successful development marketers know how to harness the various digital media and platforms available to reach a wide audience. Strong relationships can be built online using tools like email marketing and social media. Thanks to advancements in technology, face-to-face meetings with potential clients living thousands of miles away are conducted online. While there are a number of new marketing avenues available, the most crucial aspect of property marketing is building trust. This is why it is so important to create a powerful marketing strategy that is thoughtful and relevant to your audience. Let’s take a look at some proven ways to market your property and build your brand.