Communication marketing recommendations with Eden Gelt right now: DIY Guide To Video Placement: In my last blog “Where Video Marketing is the King of Content”, I discussed the importance of creating video marketing to stay relevant online. While writing this blog series, I also created my own vlog “Minute of Marketing” as a how to DIY guide, sharing insights and examples of marketing initiatives. Depending on the type of business you own, your goals and the clientele you cater to will determine where you should share your video content. See more information on https://twitter.com/edan_gelt.

GMB gives you the opportunity to publish offers, events, services and your product line to your listing and maps. This lets you engage with your searching audience in almost real-time. These local posts give you the power to engage with your customers in real time. Importantly, local posts allow you to broadcast your specials or any time sensitive announcements that can benefit you and your customers such as a flash sale. Monitor your progress through “Insights” – analytics provided by GMB. The analyzing feature lets you know how customers found you, where they found you, who asked for directions and who called. This will give you valuable information on how to craft your local posts, where your customers are searching and how, which will help you with any digital marketing needs. Tracking how your business is reaching customers and potential customers is important because by analyzing this data it will give you the tools you need to maximize your reach by the data.

Engage: It is no longer enough to just have a social media page and presence; you need to jump into your customers’ conversations and understand what they value and give it to them. Create a concise social media strategy and curate your content, including company updates and trends, to maximize engagement on your platforms to establish yourself as an industry leader. Use specific hashtags and maybe even develop your own hashtag to group your content and make it easier for people to find.

How To Improve Your Brand Communication Strategy On Social Media? Social media plays a huge role in the lives of consumers. It has been estimated that 2.62 billion people worldwide use at least one social media platform and the average time spent amounted to 135 minutes per day. According to Forbes, personal branding is now more important than ever and, if managed effectively, will give you an edge over your competition and allow you to build trust with potential clients. Brand communication is therefore key to creating a solid and trustworthy image. Read even more information on Eden Gelt.

Are you a beauty services provider like a salon or med spa? Create a video of one of your amenities or products and walk through the journey of the client experience. You can do this by speaking about what you’re featuring, capturing the service or even provide a compilation of photographic results. Are you in food services or do you own a restaurant? Mouth-watering food! Feature a favorite dish being prepared over an open fire or paired with wine favorites. Review the measures you’re taking to keep them safe when they choose in-restaurant dining (ventilation, seating spacing, capacity, etc.).

The Power of Free in Marketing: In terms of reaching your target market, free giveaways or free samples are more successful in earning a response from your audience. Free samples are surprisingly more cost effective than traditional marketing. Using “free” as a strategy allows businesses to reach potential customers that may have never reached with traditional marketing. Often, your potential core consumer doesn’t even realize your product or service is needed until they’ve experienced it firsthand. Hence why free samples are the way to wiggle your way into new customers ‘must haves.’

Online Services: When the pandemic hit, Peloton offered 90-days free of their in-home workout app – up from 30-days previously. This allowed potential users to try their program and get hooked. After the free trial was up, it was just $12.99 a month – who wouldn’t continue? Moz, a software platform for digital marketers offered a free trial with no commitment other than signing in. This showed off their capabilities and made users feel compelled to commit to Moz when they were ready for digital software. Hubspot, Amazon Kindle, LinkedIn, Google, Canva and others offer free tools and platforms with the strategy of ‘free’ and reciprocity in mind.

Creating a Google My Business (GMB) listing is the first and most important step to local search success. GMB offers the strongest brand impact for businesses or individuals seeking exposure locally. In fact, approximately 90% of organic searches come from Google and it complements a brand’s existing website, shows in search results and maps, and communicates with third-party platforms using Google Maps API. You need to either create a listing or ensure you have a Google business page setup. If your business is established (usually founded several years ago), it’s likely Google already has a GMB listing and you just need to claim it. Ensure your listing clearly includes what your business does, where it is, and how consumers can quickly and efficiently acquire the goods and/or services you offer. Read additional information on Edan Gelt.

Consumer loyalty was until recently something a brand achieved by offering quality product and slick marketing. Now, companies are building trust by being loyal to their customer base. Taking Responsibility of Branding During the Pandemic: These days we all must take a level of responsibility in whatever we do. Whether it is self-isolating with symptoms, wearing a mask in public places or just washing your hands frequently. These actions are the new norm. And top brands are taking the same level of responsibility in order to maintain consumer trust.

Once you’ve decided what you’re going to feature during your segments – consider what is the most important thing you will be sharing about your business/service/product and say it right at the beginning of your video. For example – today, I’m going to walk you through a HydraFacial or I’m going to tell you about the new tenant law passed during the pandemic. Or, let me tell you about our fantastic chicken alfredo, water ride, marketing tip, new product, etc. Then take them on 1 or 2-minute journey. CONSISTENCY IS KEY! Once you’ve made your first video or VLOG (fancier term), you’re on your way but you can’t stop now. You need to generate content consistently. This can be several times per week, once per week, or even once per month. Just stick with it.